Core Values

CUI's core values put definition to what we consider to be the heart of our company. They inspire and guide us in our daily interactions with each other, our customers, and our business partners. These values put in action are what make CUI a unique and exciting company, serving as our foundation as we continue to grow.


We work to build long-term relationships based on respect, integrity, and trust.


We challenge ourselves to continually strive for excellence in everything that we do.


We are committed to serving the global community and inspiring others to do the same.